Agent Technology That Is Industry Changing
By Jessica Furrer
One company that is in charge of innovation is Realty Texas, a four-office independent brokerage in Texas. In response to the industry’s ongoing shifts, Realty Texas has introduced a mobile app that makes managing buyer representation agreements easier than ever.
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Realty Texas Innovates with Mobile App for Buyer Representation Agreements
One company leading the charge in innovation is Realty Texas, a four-office independent brokerage. In response to the industry’s ongoing shifts, they’ve introduced a mobile app that makes managing buyer representation agreements easier than ever.
Simplifying the Buyer Representation Process
The new app, launched in late December 2024, offers agents a way to execute buyer representation agreements quickly while in the field. Using the app’s Quick Rep function, agents can enter the basic terms of the agreement, then send it to clients via text message or a document link. The client receives a mobile-friendly version of the document, which they can review and sign electronically through the company’s transaction management system.
The app also tracks when documents are sent and signed, offering transparency for agents and clients alike. Plus, it connects seamlessly with Realty Texas’ RealCXM (customer experience management) system, helping agents manage contacts and client relationships efficiently.
The Industry’s Changing Landscape
The introduction of formal buyer representation agreements has been a topic of ongoing debate within the real estate industry, especially in the wake of a class action lawsuit involving the National Association of Realtors. As brokerages, agents, and consumers continue to navigate these changes, the process for creating and managing buyer-agent relationships remains fragmented and uncertain.
Realty Texas’ forward-thinking approach, however, is paving the way for other brokerages to tackle the challenges of this evolving process. Their app is not only helping agents manage paperwork but also introducing clients to the form in a user-friendly, digital-first way.
Beyond Buyer Agreements: A Complete Business Solution
The Realty Texas app is more than just a tool for buyer agreements. It also functions as a lightweight CRM, offering agents features for lead tracking, client communication, referrals, and custom transaction management. Whether it's managing calls, sending messages, or organizing client information, the app serves as an all-in-one solution for agents to stay on top of their business.
As the industry continues to adapt, Realty Texas is setting a strong example for other brokerages to follow, showing that embracing technology can simplify even the most complex aspects of real estate transactions.
For agents looking to stay ahead of the curve, Realty Texas’ innovative app might just be the tool you need to streamline your business and navigate the future of real estate with confidence. TRUST ME, using this app everyday has made my real estate career a dream!
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